The Entrepreneurial Success Program is for Aspiring Entrepreneurs and Existing Small Business Owners Who Want to Thrive in Business Using AI as their Co-Pilot
The ESP course is a 10 week, 20 session, live, in-person commitment to ensuring you thrive in business using the latest technologies and automation. It’s better than business school because it’s a fraction of the cost and you learn from experienced and successful entrepreneurs who have paved the way for individuals like you. Our primary goal is to help you create a solid business plan by learning from experienced business owners to avoid common mistakes business owners make. You receive personalized feedback, guidance, network with other entrepreneurs and gain valuable business knowledge and skills.
Limited seating available. Early registration discounted fee until March 22, 2026.
Why Enroll in the ESP Program?
The ESP program was designed to help you create a better plan for the success of your business. The education will accelerate your success, minimize your failure rate, refine every aspect of your business idea and on occasion, dissuade you from making the mistake of starting the wrong business.
Day 1
March 24, 2026 [Edison Guzman]
Creating your business Goals and Purpose
- How to create attainable goals for starting and growing your business
- How to set yourself up for success
- How to create goals that outlast your competition
- How to ensure you have chosen the right business that will help you reach your goals and life’s purpose
Day 2
March 26, 2026 [Edison Guzman]
Is your business idea worthy?
- How to know if you’re in the right business, or starting the right business
- How to create a profitable business plan
- Key components a business plan should contain
- What lenders are looking for in a business plan
- Traditional and creative strategies to fund your business
Day 3
March 31, 2026 [Edison Guzman]
Running your business smoothly
- How to establish procedures and systems that run your business
- Creating the perfect organizational hierarchy for your business
- Identifying your personal business strengths and weaknesses
- How to properly use a S.W.O.T. analysis to grow your business
- Best SOP methods that create a strong foundation for your business
Day 4
April 2, 2026 [Edison Guzman]
Marketing and advertising strategies to grow your business
- 7 questions all business owners must answer to thrive in business
- 4 steps to exponential growth (The math that catapults you to success)
- The real way to create a customer avatar
- How to identify and find your target market
- Researching your target market and demographics using AI
- What is LTV and how to harness its power to grow your business
- How to calculate your ad budget based on your industry
Day 5
April 7, 2026 [TBD]
Federal and NYS tax requirements
- Choosing the best legal entity for your new business
- Financial Overview: Books, Records and Controls
- Financial statements and their uses
- How accounting systems guide growth
- Tax filing schedule for your business
- How to legally reduce your tax liability
- How to avoid tax penalties from both the IRS and NYS
Day 6
April 9, 2026 [TBD]
Human Resources
- Employee payroll and compliance
- Employee management tactics
- Labor laws & regulations
- Employment best practices
- What goes into an employee manual
- Keeping up with employee state laws
- What constitutes an employee vs. an independent contractor
Day 7
April 14, 2026 [TBD]
How to choose the right business insurance
- Protecting your business from all types of liabilities
- Why choosing the wrong insurance can mean the end of your business
- How to ensure you are personally protected from a litigious society
- How to get the best value out of your business insurance without sacrificing security
- When to know you need better insurance before you need it
Day 8
April 16, 2026
6pm Session 1 – [TBD]
What Banks Look for in an Application
- Communicating your financial needs to lenders and investors
- What do lenders look for in a loan application?
- The 5 C’s of credit
- How the loan process works for your business
- Are there grants available for your business?
7:30pm Session 2 – [TBD]
Trademarks, Copyrights and Patents
- How to properly research your ideas
- How to protect your idea
- How to protect your intellectual property
Tips for non-profit organizations - DFY vs DIY
Session 9
April 21, 2026 [Edison Guzman]
How to build an effective and powerful online presence – Part 1
- How to choose and register the best domain name for your business
- How to properly optimize your website so that people find you on search engines and LLMs
- How to choose the most effective social media platforms for your business
- How to set up a Facebook business page, YouTube Channel, Google Business Profile, LinkedIn page and other social media profiles
- How to choose the best eCommerce and AI tools to automate some of your business
Session 10
April 23, 2026 [Edison Guzman]
How to build an effective and powerful online presence – Part 2
- How to use social media responsibly
- Social Media shortcuts for business
- Ensuring your brand and presence are communicated properly
- The seven online strategies all business owners must implement for maximum exposure
- Best strategies for using video to build authority online
- What is AI and how to use it for exponential growth
- Using the best Email Marketing strategies for short and long term growth
Session 11
April 28, 2026 [TBD]
6pm Session 1 –
Alternative Funding for Your Business
- Four alternatives to traditional lending
- Two types of investments that pay off for your business
- The three types of investors that may fund your business
- What’s a winning investment
- Negotiating with your investors
7:30 pm Session 2 –
Using Financials to Manage Your Business
- How to set up income and expense categories that will help you manage your business
- Profit & Loss vs. Balance sheet
- How to setup a budget and use it to measure success
- Intro to QuickBooks Online
Session 12
April 30, 2026 [Edison Guzman]
Writing the business plan
- Introduction to business plan format
- Review outlines/forms to use in class
- Table of Contents, Narrative, Appendix, Spreadsheets
- Be ready to write 1/2 to 2/3 of Narrative
- Funds Needed/Start-Up or Expansion Expenses, Owner Investment, Assets Owned
Session 13
May 5, 2026 [Edison Guzman]
Finish Writing Narrative
- Appendix List = review suggestions to include
- Step-by-Step review of Cash Flow Forecast and Notes
- Includes Sales, Cash Receipts, Advertising, Personnel Schedules Forecasts
- Overview methods to Create 2nd & 3rd Years Cash Flows/Schedules Forecasts
Session 14
May 7, 2026 [Edison Guzman]
Creating a Winning Financial Forecast for Your Business
- What goes into a good financial forecast
- How do you determine future earnings
- How do you determine future expenses
- How to determine the right pricing for your product or service
- What does a bank look for in your financial forecast
- How does the financial forecast fit into your business plan
- What is the Appendix, and how/when do you use it
Session 15
May 12, 2026 [Edison Guzman]
How to Use AI to Automate Your Marketing
- What is AI?
- What is LLM? (Large Language Model)
- How has AI changed businesses everywhere
- How to use AI for efficient and profitable marketing campaigns
- How to Create AI Driven Social media Campaigns Custom to Your Business
- How to properly utilize AI in social media campaigns
- Discover the best tools and technologies
- How to use data driven insights for targeted marketing
- Real world AI implementation strategies
Session 16
May 14, 2026 [Edison Guzman]
Advertising on Facebook/Instagram
- A step-by-step process for advertising on these platforms
- Creating the right strategy behind your ads
- How to Boost an ad effectively and for maximum results
- How to create ads that get your intended results
- How to research your competition
- How to use power words, images and videos to enhance your communication and increase sales
Session 17
May 19, 2026 [Edison Guzman]
Creating a business empire
- How to create the fire that drives your business
- What it takes to grow your business’s full potential
- The tools necessary to successfully grow your business
- How to set up the right process for your business
- Creating and implementing business success habits
Session 18
May 21, 2026 [Edison Guzman]
Creating an Operating System That Helps Run a Smooth Business
- How to create a system that drives your business
- How to set up the right process for your business
- Creating and implementing business success habits
- Scaling your business with the right SOPs
- Creating IGA’s for insuring business success
Session 19
May 26, 2026 [Edison Guzman]
Psychology of sales
- How to create an effective sales system
- How different people decide if they should buy from you
- Words that work like magic and increase sales
- How to create instant rapport
- How to get people to instantly Know, Like and Trust you
- Understanding yourself, what motivates you and how to reduce stress
Session 20
May 28, 2026 [Edison Guzman]
Creating a winning mindset
- Final thoughts
- Final questions
- Graduation
- Certificate disbursements
Get Started Now
By the end of the course, you’ll have a business plan you can use for starting, funding, or growing a retail, service, professional or online business.
Limited seating available. Early registration discounted fee until March 22, 2026.
What Past Attendees Have Said About the 10 Week ESP Course
About The Author
Edison has been teaching the ESP course since 2003, and has helped thousands of individuals start or grow their business. He is the lead instructor of all professionals, who are experts in their fields. By taking part of this self-paced course, you’ll get the most powerful and complete education on business building, you’ll ever get. No other school teaches what you’ll learn in this course over the 20 session curriculum.
Edison is currently owner of Prosperity Marketing, LLC. A marketing firm specializing in Digital and Traditional Marketing. He is also the author of How to Attract Customers, Everything You Need to Know About SEO, A Chapter in Business Success and other books.
